Common Mistakes in Ecommerce Websites: Losing Customers and Low Conversion

– The author can quickly identify flaws in ecommerce websites by putting themselves in the customer’s shoes.
– Common mistakes include confusing pricing, lack of product description and zoomed-in pictures, suggesting unrelated products, and leading customers to collection pages through ads.
– The author emphasizes the importance of simplicity, professionalism, clear descriptions, high-quality images, and competitive pricing to attract customers and increase conversion rates. They also highlight the need for product differentiation and organization to avoid confusion.Ensure that your ecommerce website provides clear and detailed product information, high-quality images, and a simple and professional user experience to increase conversion rates and differentiate your brand from competitors.I can pick apart most e-commerce websites in less than 10 minutes. All I have to do is position myself as a customer in the market for a good and look for the things that I would practically want to know about a product before purchasing and not find it. Confusing pricing – you lose me. Lack of description – you lose me. Lack of zoomed-in pictures – you lose me. Suggesting other products on the product page – you lose me. Ad that delivers me to a collection page – you lose me. There are so many little mistakes that brands make without realizing it. My journey should be as simple as possible. I get to a page that looks professional, the descriptions are clear, the materials are listed, the images are high quality, the colors are correct on them, and the price is something within my price range. Point me to a place not on your website, a forum is best, that talks about your product. Honestly, not a lot matters beyond that. If the timing is right and there is a need/want, I’ll purchase. I read a post the other day about changing a want into a need. It doesn’t work that way; instead, you should change a need into a want to position yourself as something someone wants rather than a need which can be filled in by any product that meets the basics. This is basic product differentiation. Otherwise, when I need something, I’m going to find myself on Amazon, rather than paying more somewhere else. The biggest gaps on most stores are differentiation and organization of products, which leads to confusion and a really low conversion rate. Is the conversion rate the end-all-be-all for a store? No. People come to stores for many reasons; people like browsing and looking for things that they like. I spend time on eBay looking for golf clubs even though I own at least 3 sets of irons, multiple drivers, multiple wedge sets, multiple putters, multiple bags, etc. It’s part of who I am and something that I like, so I like to browse. I want to buy, but I don’t need things. There is a big difference here. Buying would need to replace something I already have. Therefore, I need to really want the item. Take my need into a want for the thing that you’re selling and entice me to make a change. #marketing #ecommerce #strategy

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