– eCommerce brands should prioritize understanding why customers are signing up for their emails or SMS.
– Many eCommerce brands overlook this important aspect, creating a gap in their knowledge about their customers.
– Improving in this area can help eCommerce brands stand out and gain a competitive advantage.Ask customers why they are signing up for emails or SMS to gather more information about them.Every eCommerce brand wants to know more about their customers. However, not every eCommerce brand asks why they are signing up for their emails or SMS. This is a gap that needs to be addressed. Being better than most isn’t difficult. #ecommerce #strategy #datahttps://www.linkedin.com/in/jivanco