– Luck plays a significant role in e-commerce. – Businesses need to focus on conversion rate optimization and have a thorough understanding of marketing fundamentals. – Ad creative is not the key to improving results, and many ads are not properly created or entertaining.Focus on improving conversion rate optimization across all landing pages, product pages, …
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– When was the last time they made an online purchase at full price. – They are curious to know what item others have paid full price for online. – The hashtags suggest that the topic is related to e-commerce and marketing. Identify and track the last full-price online purchase made to gain insights into …
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– Collecting data before a purchase allows for more data to be gathered from potential customers compared to collecting data after a purchase. – Attribution, which is the main focus of post-purchase surveys, is not as important as improving the customer journey and focusing on the basics of marketing. – It is difficult to change …
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– Attribution does not provide insight into why someone made a purchase. – Click-through rate, CPC, and where someone first heard about a brand are irrelevant in understanding consumer behavior. – The only factors that matter are a person’s previous experience with similar products and what they value in a replacement.Focus on understanding the customer’s …
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– Ecom with Jon as a Service (JaaS) is a new offering focused on consulting work that aims to provide on-demand, affordable, and value-packed services. – The text criticizes social networks like Twitter and LinkedIn for promoting low-quality content and posturing for business rather than focusing on acquiring skills to create business. – The author …
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– Trusting what someone says without context is not advisable. – Prioritizing resources and experience on a website should be based on real revenue, order count, and conversion data. – Marketers should focus on the customer journey and data provided by customers, rather than relying on assumptions and wonky attribution.Prioritize collecting data that is relevant …
Trust data, prioritize revenue, and improve customer journey in marketing Read More »
– The first sale is crucial in order to achieve a second sale. – The text mentions clicking “see more” which could imply the importance of providing more information or details to potential customers. – The hashtags #ecommerce and #marketing suggest that the text is related to online sales and promotional strategies.Ensure that you focus …
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– Discounting in ecommerce should be done when it is appropriately priced into the unit economics. – Discounts should be offered for an intro offer of a best-selling product via paid traffic, as well as for newsletter signups with follow-up questions to improve conversion rates. – Discounting may not be applicable for products sold in …
When to Offer Discounts in Ecommerce: Key Strategies for Success Read More »
– Many people on LinkedIn hire ghostwriters for their content. – However, it is important to thoroughly research and vet the person you hire. – The author suggests that individuals should take responsibility for their own work and not rely solely on ghostwriters.Do your own work and avoid hiring people who have a questionable online …
– Automated Customer Research allows businesses to gather valuable information from their website visitors. – This data can be used to make improvements to ads, landing pages, and product pages. – Collecting data from a larger percentage of customers before and after purchase can provide even more valuable insights for making changes to marketing strategies.Collect …
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