Boost ecommerce success with data-driven strategies

– Collect more than just basic contact information from customers at sign up
– Personalize the welcome series based on the collected data
– Use the data to evaluate the effectiveness of paid advertising targetingCollect more than just a phone number and email at sign up.Three things you should do right now if you own an ecommerce store:
1. Collect more than just a phone number and email at sign up.
2. Personalize the welcome series relevant to those data points.
3. Use the data to measure the quality of your paid ad audience.

Don’t know how to accomplish the above? You’re not alone. That’s where I’m here to help.

Want to live in denial and pretend that just collecting zero-party data is enough through quizzes, etc.? Keep dreaming. The future isn’t about data but what you can do with it. Partner with people who know how to use it.

#marketing #ecommerce #customerjourney

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