– The author criticizes experts who hate on popups, arguing that they don’t understand how to use them effectively. – The author emphasizes the importance of tracking subscription to conversion rate to measure the effectiveness of brand positioning. – The author highlights the lack of innovation in popups and suggests using multi-step popups with live …
– Agency owners often sell a dream to brands and pass off the work to inexperienced account managers and junior workers. – Many brands are unaware of the quality of work being done by agencies and rely on them because they lack the expertise themselves. – The author aims to be an outside resource to …
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– Many people on LinkedIn hire ghostwriters for their content. – However, it is important to thoroughly research and vet the person you hire. – The author suggests that individuals should take responsibility for their own work and not rely solely on ghostwriters.Do your own work and avoid hiring people who have a questionable online …
– Discounting in ecommerce should be done when it is appropriately priced into the unit economics. – Discounts should be offered for an intro offer of a best-selling product via paid traffic, as well as for newsletter signups with follow-up questions to improve conversion rates. – Discounting may not be applicable for products sold in …
When to Offer Discounts in Ecommerce: Key Strategies for Success Read More »
– The first sale is crucial in order to achieve a second sale. – The text mentions clicking “see more” which could imply the importance of providing more information or details to potential customers. – The hashtags #ecommerce and #marketing suggest that the text is related to online sales and promotional strategies.Ensure that you focus …
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– Trusting what someone says without context is not advisable. – Prioritizing resources and experience on a website should be based on real revenue, order count, and conversion data. – Marketers should focus on the customer journey and data provided by customers, rather than relying on assumptions and wonky attribution.Prioritize collecting data that is relevant …
Trust data, prioritize revenue, and improve customer journey in marketing Read More »
– Ecom with Jon as a Service (JaaS) is a new offering focused on consulting work that aims to provide on-demand, affordable, and value-packed services. – The text criticizes social networks like Twitter and LinkedIn for promoting low-quality content and posturing for business rather than focusing on acquiring skills to create business. – The author …
JaaS: The Future of Consulting and Digital Asset Creation Read More »
– Attribution does not provide insight into why someone made a purchase. – Click-through rate, CPC, and where someone first heard about a brand are irrelevant in understanding consumer behavior. – The only factors that matter are a person’s previous experience with similar products and what they value in a replacement.Focus on understanding the customer’s …
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– Collecting data before a purchase allows for more data to be gathered from potential customers compared to collecting data after a purchase. – Attribution, which is the main focus of post-purchase surveys, is not as important as improving the customer journey and focusing on the basics of marketing. – It is difficult to change …
Why Post Purchase Surveys Are Ineffective for Collecting Data Read More »
– Focus on achieving solid margins by ensuring a minimum 5-6x COGS (Cost of Goods Sold). – Target a niche lifestyle that caters to wealthy individuals. – Utilize limited releases and controlled channel distribution, leveraging an existing audience and building a community-driven approach.Focus on building a niche lifestyle brand with limited releases and a community-driven …
Starting an Ecommerce Brand: Key Factors for Success Read More »
