– CAC (Customer Acquisition Cost) was reduced by 5x in an experiment.
– The sign-up rate from cold paid traffic was over 20%.
– The experiment involved a sign-up form and gated offer that visitors could select.Analyze and understand your unit economics to improve cost per acquisition (CAC) and increase sign up rates from cold paid traffic.We just reduced CAC by 5 times in an experiment with a sign-up rate above 20% from cold paid traffic, using a sign-up form and gated offer that can be selected by the visitor. Unit economics is a beautiful thing. Know your numbers. #uniteconomics #strategy #ecommercehttps://www.linkedin.com/in/jivanco