– Collect more data from subscribers by asking additional questions in the signup form
– Use the collected data to create targeted content and attract relevant sponsors
– Monetize the media property or newsletter through advertising/sponsorship deals and custom email offers to the subscriber listSwap out the signup form on the media property website or newsletter to ask more questions about the topic being covered in exchange for an additional offer.If I had a media property website or newsletter right now that I was thinking of selling, here’s how I would increase my valuation by 5 times within a year.
1. Replace the signup form to ask more questions about the topic I am covering in exchange for an additional offer.
2. Utilize that data to understand the types of content people want to see and focus more on creative efforts.
3. Convert that list with data and answers into a PDF, then initiate cold outreach to companies that would be interested in reaching my audience based on the collected data.
4. Begin brokering advertising/sponsorship deals that would benefit my website, list, and sponsors.
5. Offer email sponsorships and customized email offers to my list for those who have willingly opted-in.
This simple transition adds leverage and bargaining power to the media company and the newsletter creator. When you have a better understanding of your customers, you can communicate with them more effectively, cater to their interests, and align sponsored content accordingly.
Sponsors also benefit from this approach because instead of blindly investing in a list with a certain number of people and an open rate, they gain insights about the audience and can create offers and content specifically tailored to them.
This is the distinction between a company that simply uses popups and a company that comprehends the potential of leveraging data across any platform to drive growth and profit.
Do you operate a newsletter or media company?
Do you want to make everyone happier?
We are platform agnostic and can connect to most email service providers either natively or through Zapier.
This is a new area we have been contemplating for a while.
Let’s discuss: How would you approach better monetizing a media property or newsletter?
#marketing #data #strategyhttps://www.linkedin.com/in/jivanco