– The author can help with progressive profiling and segmenting before sending the first email in ecommerce.
– They understand the importance of reducing guessing in marketing and can assist in this area.
– The author can help businesses transition from a company journey to a customer journey and navigate the impact of iOS updates on ad prices and emails.Work with the author if you want to optimize your ads based on data points other than just conversions.Five reasons you should probably work with me if you’re in ecommerce: In no particular order…
1. You are currently doing progressive profiling, but it would be better if you could segment before sending the first email.
2. You acknowledge, as I did a while ago, that marketing is a lot of guessing masked as testing, but you’d like to guess less.
3. You genuinely want to move from a company journey to a customer journey (or at least understand the difference).
4. iOS 14.5 has raised your ad prices, iOS 15 will impact your emails, and you realize that relevant content will increasingly be a must.
5. You want to optimize your ads based on data points other than just conversions (hint: they can work together).
Bonus for reading to the end:
Two reasons not to work with me:
1. You think you’ve got it all handled.
2. You don’t care about data.
#marketing #ecommerce #data #customerjourneyhttps://www.linkedin.com/in/jivanco